The Tanning of AmericaBy: Steve Stoute The business marketing genius at the forefront of todays entertainment marketing revolution helps corporate America get hip to todays new consumerthe tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the tanning phenomenon
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