The Attention MerchantsBy: Tim Wu From the author of the award winning The Master Switch, who coined the term "net neutralitya revelatory, ambitious and urgent account of how the capture and re sale of human attention became the defining industry of our time. "Dazzling." Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our