eToys.com HoodieStory: eToys. com was a retail website that sold toys via the Internet. It was established by a startup company of the same name in 1997. After an initial public offering in 1999, the company quickly shot up in value, becoming emblematic of the dot com bubble. The company went bankrupt in 2001 and shut down soon thereafter. The etoys. com domain went through a number of changes of ownership afterwards, and has been owned by Toys "R" Us since February
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