It's Not About the CoffeeBy: Howard Behar, Janet Goldstein During his many years as a senior executive at Starbucks, Howard Behar helped establish the Starbucks culture, which stresses people over profits. He coached hundreds of leaders at every level and helped the company grow into a world renowned brand. Now he reveals the ten principles that guided his leadership and not one of them is about coffee. Behar shows that if you think of your staff as people (not labor costs)