The Interface"In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot F. Noyes, charging him with reinventing IBMs corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What followeda story told in full for the first time in John Harwoods The Interfaceremade IBM in a way that would also transform the relationships between