Soft Cooler Cup HolderUpgrade your soft cooler or carry all to the next level with a cup holder. Tired of constantly digging through your cooler or bag to find your drink? This convenient add on is the perfect solution to keep your beverage within reach. This cup holder works with any soft cooler or carry all with a similar hitchpoint strap to Yeti. The cup holder is made from high quality plastic and is attached to a bag by fitting into the hitchpoint grid just like Yeti